Wednesday, November 7, 2012

Media Forms - Know Your Media!

In this multimedia platform of communication and message conveyance, there are many different forms of mass media to relay messages which is commonly associated in our daily consumption. As much of their style of presentation is different, it still function as a message conveyor to the people.

The forms are:

1.Broadcast:

A distribution of audio and video content to a dispersed audience using any mass communication medium. This is usually done by using radio waves. Some of the forms to be identified are internet live stream telecast, radios, television advertisements, and telephone services. This is usually related to advertisement or live telecasts.

Started off as a radio broadcasting, the usage of satellites and recently, the appliance of the Internet makes broadcasting a lot more accessible to any other medium.


2.Film

 A film is a usage of motion pictures to portray illusion of movement. This is done by recording real-life movement or animate an object using multiple frames. This is the most common use for storytelling and narration, although it can still be used as other forms of messages. Film is commonly related to animation, visual effects, and storytelling.

Started of with some early video recorders which records and play multiple frames, it evolves with adding sounds and narration with added elements of photography or multiple hand drawn images. These days the film industry gross is really high, reaching billions of dollars. It's still some of the critical media to this day.


3.Video games

A human device which involves human interaction with an interfaces such and virtual reality generated by either 2D or 3D graphics. Once appear only as a single interaction, many added elements such as storytelling, increased graphics, and a more powerful processor helps video games to evolve into an industrial powerhouse.

This medium starts booming during the arcades (or 1st generation of gaming), and then evolves into home gaming consoles and implements storytelling and artistry. Over time, gaming has become some of the most serious business in the industry, with production which sometimes grosses as equivalent of that of a film production.


4.Audio Recording

An inscription and recreation of sound waves. This is usually used to record ambiance and music. Sound can now be recorded and composed to makes another piece of artificial sound. Analog and digital sound are both the main sound records, but also integrated to each other.

This is actually a skill of prehistoric times, where music is played and recorded usually in records, usually regarding rhythms, harmony, timbre and noise. When the phonautograph is introduced, it then evolves to a more mobile and easily used sound recording and can be used for multi-tracking and sound composition. Music is some of the most consumed media. It's usage varies from any appliances of medium.


5.Internet

The Internet is a hub which connects to other networks worldwide, usually by using the Internet Protocol. As Internet transfers worldwide at a high speed, it is the most high paced media consumption due to its availability and speed.

There were usually networks the early days but are not linked to together at one point. With the introduction of the World Wide Web, it becomes the hub to these networks. At first, the Web is only used between one connection to another, but then evolves to everyone taking part into the hub (Web 2.0) making it a hot spot for social networking activities.


6.Blogs

A blog is an informational and discussion site developed via the World Wide Web. This is some of the main usage for diaries, journalism, discussions, analysis, and so on.

Started of as the term 'web blog', it evolves to simply blog, which is used as a noun and a verb. As Blogger was introduced, other services which generates website content was growing. now there are millions of blogs in existence, citing in various topics.


7.RSS Feeds

The Rich Site Summary feed is usually used to publish frequently updated content in the Internet. This is commonly used in sites which has high activity in some certain fields.

This format did not achieve popularity until web browsers started to use these features to frequently update their respective contents.


8.Podcast

A series of digital-media files which are distributed over the internet using feeds for playback on portable media players or computers. It functions almost the same as broadcasting, except it uses the Web capacity of streaming and storing data in the Internet for sharing and viewing on the Internet.

This term is popularized by the iPod, which mixes the word with broadcasting, and since the term is used for online casting.

9.Mobile

Mobiles are tools used to view contents in which are portable in any area. Started of as a portable phone, added contents makes mobiles a more accessible tool to view content as a fast speed at almost anywhere depending on the area.

First introduced in Japan, the addition of downloadable content boomed the mobile industry. As such, media consumption is mostly used in mobile devices due to it's accessibility.

10. Print Media

There are three main printed media which more or less play their part in relaying messages.A book is a collection of written texts, images and information stored in one edge or cover.A magazine is a periodical publication usually containing articles and advertisements and/of purchase by readers.A newspaper is a publication containing news, information, and advertising.

Since the introduction of the printing machine, these form goes under huge publication and eventually making it available to the masses.


Conclusion?

Since these forms of media needed each other to relay message, it is a crucial part to know and understand their forms for further improvement.

References:
http://en.wikipedia.org/wiki/Mass_media
http://en.wikipedia.org/wiki/Broadcasting
http://en.wikipedia.org/wiki/Film
http://en.wikipedia.org/wiki/Video_game
http://en.wikipedia.org/wiki/Sound_recording_and_reproduction
http://en.wikipedia.org/wiki/Internet
http://en.wikipedia.org/wiki/Blogging
http://en.wikipedia.org/wiki/RSS
http://en.wikipedia.org/wiki/Podcast
http://en.wikipedia.org/wiki/Mobile_phone
http://en.wikipedia.org/wiki/Printing

No comments:

Post a Comment