There's no doubt that in this information society has much of it's help of the introduction of the World Wide Web. Much of it's media form in the past can be easily accessed via the Internet, whether it's a portable document format (PDF), videos, music, games, magazines, news... YOU NAME IT! But whatever the style of presentation of media, whether old or new, it still function as what a media was suppose to be, to relay messages using numerous mediums to one place to another, in case of the Internet, by just a single touch of a button. So, as information become more fast and rapid in the Internet hub, was this the next step forward for human development, or being consumed by the very media who we use to entertain ourselves?
Some of the very benefits of media these days is that of it's amazing transfer of one message to another, and that just happens right in the very first moment we touch one tool to make an interesting content out there, which means that people can send letters to his co-workers whether their task is cancelled or not or just inviting a friend via online. This fast paced information transfer can also be profitable, such as products which can be sold online or making an interesting content to sell an idea, this means that products can be sold by a lot of copies for just a few minutes, albeit many consumer in one same time. Some of the really interesting use of media today is through social activity through media. Not only do people contact with other loved ones, but also creating a society which is very interactive, very open, and most importantly very lively and memorable, which is some of the main beauty of media, old or new.
But whether opportunity comes, vice starts taking over. As much as media these days are powerful and essential, it's also becoming more vulnerable. Turns out this fast paced information transfer can also lead to misleading and somewhat disturbing lifestyle. People in this contemporary world might stirred up more controversy and unrest very easily than that to produce a more productive type of content, and a faster paced relay of information might only makes things worse. Things get much worse for the amount of consumerism in these years, consumer demands are high, marketing is becoming riskier, and one single step of mistake of this fast paced media transfer might be the end of the road. People these days might buy more things than producing things. To make things worse, easily accessible media can also be easily hijacked, and today's society which demands a lot out media will pay the ultimate price.
As much as media is helping us to move forward and keep on developing in this era of globalization, it is also a huge threat for the misuse of the ever fast paced media. But as much as humans try to go beyond their limits, media is created to extend their most innate potential and desires, as such, the tools that we used today is but an extension of what human can do. In the end, it's up to that single person who will make a change by their innovative ideas, and as long as human evolves, media will certainly grow in the right hands.
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